I felt like all I did was scroll down, see all this curated perfect lives and photos, thousands of likes and millions of followers and I was falling behind. How? Why? I was also passionate about what I was doing; I was also investing time in creating content that would attract my ideal client and audience. I was also there to connect and build a tribe, why wasn’t I getting the engagement everyone else seemed to be getting. I felt alone, confused, frustrated, and I might add a little embarrassed. Embarrassed? That’s right embarrassed, cause some might say, Karla, it’s only Instagram, and although I knew that was true, I knew deep inside this platform was key for my business. That’s when it hit me; my moment of clarity, when I realized this was an essential tool for my business and my community that’s it. It wasn’t about creating beautiful content and conversations for everyone, it wasn’t about the likes and follows, the metrics and feeling accepted and liked, it was about serving my audience and my business in a way it would be intentional and it would have a purpose for those who were interested.
I began to notice that most of the people I was following and were following me were friends and family, of course when I started I bombed everyone I knew, friends and family to follow me so that I can get some support, but after a while I realized this wasn’t helping my business, those were people I love yes and I cared about but they weren’t bringing the results I wanted for my business. I had to pivot and started focusing on creating content and conversations for those who were actually potential clients and my ideal audience. This meant that the more specific I got over time to reach my right audience the more people I had leaving my account and unfollowing me. But you know what? I was fine with it, I knew and most importantly I understood I had already served those people until a certain point, now I needed to let them go so they can find their own way and so that I can find mine.
This is the moment I learned to let go, let go of those who weren’t on board with the content I was sharing, who decided to move on without me, those who under social media terms were “unfollowing” me. I learned that it’s ok with people not liking your work 100% of time, it’s ok if some people that followed your journey are ready to move on without you, it’s ok if there are some people who won’t even follow you because they don’t share a common interest with you. All that is ok, because you’re not on this platform to serve all 2 billion users, you’re on this platform to serve those 200 or 2,000 that will be 100% committed to what you have to say.
Our goal as business owners is not attract everyone; it’s to attract our ideal audience. In order to attract our ideal audience we need to get specific meaning we need to narrow down our niche. Will this mean you will reach less people? Yes! Will it also mean you will reach the right kind of people? HELL YES! That’s what we want, we want less but the right kind, the ones that will invest their time, that will be part of your conversations, that will buy your products because they need the solutions that you offer, those are your people and those are your clients.
When I finally understood all this, I began showing up for those that were truly invested in my work, those that were truly there for what I had to offer.
Friend, when Instagram gets tough and you feel like this following game is getting to you remember this: If your feed is no longer serving them that is OK, you got to hug it out, bless and let go! Those who will need what you offer will come and stay but you need to first let go of those who don’t.
Can I get an AMEN!?
Photo taken by: Marcella Ratsamy